Pegue O Que Der is a segment from SBT’s entertainment programme Eita, Lucas!, where participants race through a supermarket with limited time to fill their carts with as many products as possible.
The logo was provided by the client, and I was responsible for creating the opening sequence around the existing identity. I used its vibrant colour palette as the foundation for the visual direction, developing a fast-paced animation inspired by the rush of racing through supermarket aisles and grabbing products before time runs out.
Styleframes
2D Animation
Run Rough
Boxes Rough
Run Colour
Boxes Colour Ref
Credits:
Team Lead: Hélder Nobrega
Logo: Provided by the client
Animation, Illustration and Composition: Nycholas Hirasaka
Logo: Provided by the client
Animation, Illustration and Composition: Nycholas Hirasaka