SulAmérica needed to communicate a broad range of sustainability initiatives across environmental, social and economic topics. The challenge was to transform a large amount of corporate information into a clear and engaging visual story.
My role focused on bringing the content to life through motion design, using animated typography, illustrations, icons and infographics to make complex information easier to understand. I also used transitions and continuous movement to connect different subjects and maintain a consistent visual language throughout the film.
The result was a cohesive animated piece that made SulAmérica’s sustainability initiatives more accessible while maintaining the company’s established visual identity.
Credits:
SulAmérica Sustainability
Agency: Jotacom- The Cross Performance Agency
Client: SulAmérica
Format: Explainer Video
Lead and Art Director: Victor Cardoso
Motion Designer: Nycholas Hirasaka
Client: SulAmérica
Format: Explainer Video
Lead and Art Director: Victor Cardoso
Motion Designer: Nycholas Hirasaka