Tecnonutri needed to communicate the value of its nutrition app within a fast-paced 30-second campaign, combining real user experiences, measurable results and key product features. The challenge was to present a large amount of information quickly while keeping the message clear, credible and engaging.
I brought the campaign to life through motion design, combining animated typography, testimonials, data visualisation, app interface animation and dynamic transitions. The narrative moves from social proof and real user results into the product itself, highlighting features such as personalised plans, calorie tracking and online nutrition support.
Credits:
Tecnonutri - App Campaign
Agency: Jotacom- The Cross Performance Agency
Client: Tecnonutri
Format: Commercial / Digital Campaign
Lead and Art Director: Franz Ustariz
Motion Designer: Nycholas Hirasaka
Client: Tecnonutri
Format: Commercial / Digital Campaign
Lead and Art Director: Franz Ustariz
Motion Designer: Nycholas Hirasaka